_SA:PN:DA is a Seoul based design studio heavily utilizing digital techniques in both designing spaces/products and providing parametric driven design solutions. SA:PN:DA has three arms with distinctive agendas; Selective-Amplification, Para-Nuvo and Design-Autonomy.
_SA : Selective-Amplification // We are very interested in exploring various parameters that form the contours of our lives. We thoroughly observe how we live to understand invisible logics and variables behind the surfaces. To carve out opportunities out of possibilities, we then selectively amplify (or reduce) and re-organize the recipes based on agendas within project-specific contexts. This design process, which we call Selective-Amplification, provides healthy interfaces between the people and the surroundings, which eventually translate into physical environments as in Architecture and Interior.
_PN : Para-Nuvo // Parametric Design is not entirely new, but rather its concept has been there with architects, designers and engineers for the past centuries. Only the advent of computational power has unleashed the explosive use of parametric design in design fields such as architecture, interior, and product design. New things from parametric design is what PN is aiming to achieve.
_DA : Design-Autonomy // Design Autonomy provides practical, efficient and productive solutions for architects, designers, engineers and artists utilizing computational design in such areas as rationalization, panelization, optimization, automation, and analysis.
WS(AIA / RA NY) is a founder of SA:PN:DA. He is a registered architect in New York state, and has been an architect/designer since 2000 working with internationally renowned design practices in New York and Seoul including OMA, SHoP Architects, Grimshaw Architects, TWBT, SOM, Gensler and Samoo Architects.
He also taught numerous parametric design workshops at Harvard, Cornell, U-Penn, Syracuse university and CCNY. Teaching materials and articles on parametric design can be found on his personal website, http://woojsung.com.
He received his Master of Architecture from Cornell University in Ithaca, New York and Bachelors of Science in Architecture and Civil Engineering from Yonsei University, Seoul, Korea.
2020 – Current Chungnam National Univ. / Assistant Professor
2019 – Current SAPNDA / Principal
2017 – 2019 Sejong Univ. / Assistant Professor
2015 – 2017 Grimshaw Architects, NY / Associate
2015 – 2015 OMA, NY / Senior Architect
2013 – 2015 SHoP Architects / Senior Associate
2009 – 2013 Grimshaw Architects, NY / Architect
2009 – 2009 Tod Williams Billie Tsien, NY
2008 – 2008 SOM, NY
2007 – 2007 Gensler, NY
2003 – 2006 Samoo Architects, KR / Architect
2006 – 2008 Cornell Univ. / M.Arch
1994 – 2003 Yonsei Univ. / B.S. in Arch & Civil Eng.
2020 Social Algorithm / Parametric Design
2020 고려대학교 / Parametric Design
2020 SK 건설 / Parametric Design
2019 BIM 학회 / Parametric Design
2019 목원대학교 / Parametric Design
2019 공주대학교 / Parametric Design
2019 국민대학교 / Parametric Design
2019 고려대학교 / Parametric Design
2019 성균관대학교 / Parametric Design
2018 빌딩스마트협회 / Parametric Design
2018 과기대 / Parametric Design
2018 BIM 학회 / Parametric Design
2018 서울시립대 / Parametric Design
2018 삼우설계 / Digital Design
2017 충남대학교 / Parametric Design
2017 UIA 2017 Seoul / Parametric Design
2017 Tulane Univ. / Digital Design
2015 UPenn / Digital Design
2015 CCNY / Digital Design
2013 Harvard Univ. / Digital Design
2012 Harvard Univ. / Digital Design
2011 Harvard Univ. / Digital Design
2010 Syracuse Univ. / Parametric Design
2009 Cornell Univ. / Parametric Design