The Studio

_SA:PN:DA is a Seoul based design studio heavily utilizing digital techniques in both designing spaces/products and providing parametric driven design solutions. SA:PN:DA has three arms with distinctive agendas; Selective-Amplification, Para-Nuvo and Design-Autonomy.

_SA : Selective-Amplification // We are very interested in exploring various parameters that form the contours of our lives. We thoroughly observe how we live to understand invisible logics and variables behind the surfaces. To carve out opportunities out of possibilities, we then selectively amplify (or reduce) and re-organize the recipes based on agendas within project-specific contexts. This design process, which we call Selective-Amplification, provides healthy interfaces between the people and the surroundings, which eventually translate into physical environments as in Architecture and Interior.

_PN : Para-Nuvo // Parametric Design is not entirely new, but rather its concept has been there with architects, designers and engineers for the past centuries. Only the advent of computational power has unleashed the explosive use of parametric design in design fields such as architecture, interior, and product design. New things from parametric design is what PN is aiming to achieve.

_DA : Design-Autonomy // Design Autonomy provides practical, efficient and productive solutions for architects, designers, engineers and artists utilizing computational design in such areas as rationalization, panelization, optimization, automation, and analysis.

Woojae Sung (성우제)

WS(AIA / RA NY) is a founder of SA:PN:DA. He is a registered architect in New York state, and has been an architect/designer since 2000 working with internationally renowned design practices in New York and Seoul including OMA, SHoP Architects, Grimshaw Architects, TWBT, SOM, Gensler and Samoo Architects.

He also taught numerous parametric design workshops at Harvard, Cornell, U-Penn, Syracuse university and CCNY. Teaching materials and articles on parametric design can be found on his personal website,

He received his Master of Architecture from Cornell University in Ithaca, New York and Bachelors of Science in Architecture and Civil Engineering from Yonsei University, Seoul, Korea.

_Professional Career

2020 – Current   Chungnam National Univ. / Assistant Professor

2019 – Current   SAPNDA / Principal

2017 – 2019       Sejong Univ. / Assistant Professor

2015 – 2017       Grimshaw Architects, NY / Associate

2015 – 2015       OMA, NY / Senior Architect

2013 – 2015       SHoP Architects / Senior Associate

2009 – 2013       Grimshaw Architects, NY / Architect

2009 – 2009       Tod Williams Billie Tsien, NY

2008 – 2008       SOM, NY

2007 – 2007       Gensler, NY

2003 – 2006       Samoo Architects, KR / Architect


2006 – 2008       Cornell Univ. / M.Arch

1994 – 2003       Yonsei Univ. / B.S. in Arch & Civil Eng.

_Teaching, Lectures & Speech

2020       Social Algorithm / Parametric Design

2020       고려대학교 / Parametric Design

2020       SK 건설 / Parametric Design

2019       BIM 학회 / Parametric Design

2019       목원대학교 / Parametric Design

2019       공주대학교 / Parametric Design

2019       국민대학교 / Parametric Design

2019       고려대학교 / Parametric Design

2019       성균관대학교 / Parametric Design

2018       빌딩스마트협회 / Parametric Design

2018       과기대 / Parametric Design

2018       BIM 학회 / Parametric Design

2018       서울시립대 / Parametric Design

2018       삼우설계 / Digital Design

2017       충남대학교 / Parametric Design

2017       UIA 2017 Seoul / Parametric Design

2017       Tulane Univ. / Digital Design

2015       UPenn / Digital Design

2015       CCNY / Digital Design

2013       Harvard Univ. / Digital Design

2012       Harvard Univ. / Digital Design

2011       Harvard Univ. / Digital Design

2010       Syracuse Univ. / Parametric Design

2009       Cornell Univ. / Parametric Design

Past Works

Our past works can be found here.


Vol.1_Self-Employed Link
Vol.2_Employed Link